![]() ![]() Guided Training and Helpful Tipsīecause of the enterprise-level features, Salesforce systems can be intimidating for new users. Plus, the platform’s email customization features deliver unique and engaging options for your campaigns, all of which are easily accessible through the user interface. We love that Salesforce makes it easy to scale your campaigns according to your audience size. Within the Marketing Cloud’s Email Studio, you’ll find a variety of tools that allow you to customize your email marketing workflow. Within each of these marketing channels, there are numerous options for email automation, segmentation and one-to-one journey building. You can use this software to develop personalized campaigns for email, mobile, social media, digital advertising and data management. Salesforce’s feature-rich Marketing Cloud is built upon its core customer relationship management (CRM) functions. This isn’t something all email marketing software vendors offer. ![]() ![]() We also like that you can load a custom user interface into the platform to implement your own applications’ file structures according to your preferences and business needs. However, the average business wants a clean, well-designed email campaign, and we found plenty of desirable options for templated emails in the system. Some users say they wish Salesforce’s template-based emails were more customizable. Users new to Salesforce may experience a learning curve while getting acquainted with the system, but there are plenty of internal resources to help you figure out its different settings and features. The dashboard makes it simple to switch between the software’s features and create email campaigns. Salesforce Marketing Cloud has a user-friendly interface that we found easy to navigate. The Email Studio feature has some limitations on mobile devices.Įase of Use User Interface and Navigability.Salesforce Marketing Cloud is pricier than other options.What We Don’t Like About Salesforce Marketing Cloud The vendor offers free online training and helpful tips for new and existing users.The cloud-based software integrates seamlessly with data from other products to streamline workflow.Salesforce Marketing Cloud is easy to navigate and has a user-friendly interface.Source: Salesforce What We Like About Salesforce Marketing Cloud With Salesforce’s drag-and-drop editor, you can quickly add, remove or rearrange content inside standard email templates. If your organization manages the brands of other enterprise accounts, you’ll need to go with Salesforce’s Enterprise plan as opposed to the Basic, Pro, or Corporate plan. Its tools are so customizable that companies can make even the largest of campaigns feel personalized, then generate reports to see customer satisfaction and where they can improve next. In addition to its ease of use, Salesforce Marketing Cloud has a library of features that make campaign management simple. Salesforce Marketing Cloud is designed for enterprises but is intuitive with a simple interface that is accessible for most users. The price might be too high for smaller businesses, but bigger companies will likely find the software a worthy investment. When looking at email marketing services, we chose Salesforce Marketing Cloud as the best option for larger businesses seeking enterprise marketing solutions, because of its rich feature set, intuitive user interface, guided training and helpful tips, and many software integrations. Why We Chose Salesforce Marketing Cloud as the Best Enterprise Marketing Solution ![]() Salesforce Marketing Cloud Editor’s Score: 9/10 Pricing/value ![]()
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