Is the music festival scene dying? No, certainly not. With that, you often get new festivals that come along. It is very difficult to compete with already-established brands, even if you’re Apple, iTunes, or corporations like it.Įvery year, up to a dozen major festivals close up shop. Throughout the past 20 years, the music festival scene has been overrun with a lot of competition across the world. Why Is It So Difficult To Keep A Music Festival Alive? A major reason why Adele is successful and artists like her is because of the initial support they received from platforms like the Apple Music Festival. The value of the iTunes Music Festival, or Apple Music Festival, was that it helped launch a lot of UK artists. Some of the biggest names in music headlined the Apple Music Festival including rock legends, folk icons, pop acts, the world’s top DJs, and critically acclaimed hip-hop artists including, most recently, Chance The Rapper. It proved to be so popular over the years that as iTunes eventually became Apple Music, so did the event when it changed its name to the Apple Music Festival in 2015. Performances were streamed live on all platforms and it was a major feature of iTunes for a long time. Tickets were given away for free through Apple Music, iTunes, and DICE for local UK residents through a draw. The music festival featured nightly performances at London, UK venues including the Institute of Contemporary Arts, KOKO, and The Roundhouse.
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